Front Left doesn’t just show up to the party. It starts one.
The ready-to-drink (RTD) cocktail market is noisy. Oversaturated. Packed with brands competing for attention with fluorescent colors, hyper-minimalism, or just another celebrity endorsement. So how do you create something that doesn’t just take up shelf space—but takes up mind space? Enter Front Left.
A brand born from the dive bars of Melbourne, the underground jazz clubs of New Orleans, the dance floors of Berlin. A brand for those who don’t just listen to music but feel it. A brand for the ones who always find themselves in the same spot at every festival—the front left of the stage.
Founder Darren Vincent had a vision: A cocktail brand with the same energy as a hidden track. Unexpected. Magnetic. A little offbeat. We were tasked with turning that vision into something tangible. Something unmissable.
We built Front Left for the compulsively curious. The crate diggers. The ones who discover their new favorite artist before the algorithm does. Our idea? "Finding the Flip Side."
A brand that rewards curiosity. That invites people to lean in, listen closer, and taste something surprising. This wasn’t just about drinks. It was about the experience of discovering them.
How do you capture the energy of a bass drop? The improvisation of a jazz riff? The euphoria of a perfect chorus? We built a visual system that doesn’t just tell you. It moves you.
The Logo
A wordmark with a built-in play button—because Front Left is always in motion. Forward-thinking. Ready to press play on something new.
The Characters
Meet the crew: a set of animated, music-loving misfits constructed from stage speakers and sound waves. They don’t just live on the packaging—they dance, jump, react. Each one embodies a different vibe, a different flavour, a different track in the mix.
The Colours
Bright but offbeat. Saturated but unexpected. A palette that jumps off the shelf like a DJ’s first track of the night—designed to catch your eye and refuse to let go.
The Typography
Inspired by gig posters. Bold, dynamic, and unapologetic. Letters that don’t just stand there—they perform.
Front Left isn’t a drink. It’s a movement. A remix of mixology and music culture that feels alive in every touchpoint—on shelves, at festivals, behind the bar, and on the lips of those who get it.
Because the best moments happen when you step outside the mainstream and find the flip side.
Welcome to the Front Left.
