Fever is a creative communications agency, founded in 2009.
Since then it has undergone changes in ownership and leadership and its original branding no longer seemed to fit with the direction of the agency. After a branding workshop revealed some weaknesses with the brand structure, creative copywriters worked with the team to coin a new tagline for a new era of consumer comms ‘Inspiring action in a world of distraction’ and it was this idea of ‘action’ which directed the new visual identity framework.
Working with the Fever board, I lead the rebrand from initial workshop, writing the brand foundations (including vision and values) and creating visual identity concepts all the way through to final brand assets.
The new visual identity is designed to inspire action, not quite activism but close, with big attention-demanding typography and striking photography. The brand make-up includes utilising the minimal logo F shape to create graphic shapes - enabling brand ownership, creating space or focus in a composition.
